Maybe you already have your own auto shop selling parts, have been running it successfully for years, and if you just had an online store you could sell even more parts. So how do you go about the business of setting up this online store and get parts from Keystone to Shopify?
Maybe you’ve heard that auto parts dropshipping is the way to go. And it is a super easy way to start! As the market leader ecommerce platform, Shopify is a popular option. Just set up (or pay someone to set up) your website, pick your dropship suppliers, and away you go. And dropshipping means that you don’t have to carry inventory; instead you can just connect your store to the supplier or suppliers of choice, list the items you want available in your store, and when customers choose those items, the system will automatically handle the purchase and sale of those items, and have them shipped to your customer.
What could be easier? Nothing! Right?
But then after you get started you find out that there are, ahem, a few questions that need to be answered.
Like, how do you set your prices to be competitive, maybe even responsive to market trends? (Hint: check our blog posts on dynamic pricing and Three things you need to get right when selling aftermarket parts online).
Which suppliers do you choose? The ones with the lowest prices, so you can earn a higher profit margin, or do you go for the higher-quality parts that come with snazzy-looking images plus all the other data bells and whistles that make your store look good? We think that to compete successfully in the online auto parts business, you need a supplier that can provide you with all of the above: a) an extensive catalog b) great logistics and fulfillment c) excellent customer service and sales support. We like Keystone because, in our experience with our own customers, we can confidently report that they score high in all these areas.
Once you have your supplier and parts picked out, how do you get all those parts loaded into your store, and ensure that your data is accurate, up-to-date and appealing to your customers? This is our process in a nutshell.
When you’re starting your online auto parts store, there can be a few decisions to make. Some might even call them challenges. We can help you get a handle on those. For instance you need to decide on a pricing strategy for your store. These are just a few of the available options. Do you choose…
Or you can just set up your store with us. We’ll let you know all the pricing strategy options available. Once you pick what’s best for your store, we will make it happen… automatically. Pricing can be adjusted at any time, like when you want a special for Black Friday or Christmas. Having your store automated with Data Here-to-There means you can even have dynamic pricing. Now how cool would that be?
Those just preparing to enter the e-commerce market may imagine that the quality of the data available for your auto parks online catalog is fine, maybe even excellent. But in reality the online auto parts industry is still in its early phase, and plenty of money is already being made with relative ease, so there is little pressure on the platform providers and dropship suppliers to provide the high-quality data that you need for your store. So the quality is not always exactly… shall we say… top notch. So how can you get your data “clean” before it loads into your store confuses your potential customers with missing images, unclear titles, or even missing or (gasp) incorrect fitment data?
Why our customers love Shopify:
Widely considered to be the best ecommerce platform on the market today
Provides everything you need to start
"Buy" button lets you embed any product
Supports 100+ payment systems
Do you have automotive parts from different suppliers? Multiple sales channels? No problem! Data Here-to-There is the right fit for your supply chain.
The online auto parts industry is booming. But how do you get those parts from data feeds offered by SEMA, DCi, PartsHub, ASAP, or Opticat into your store? Your customers want an aftermarket shopping experience that has all the convenience of Amazon, with the selection of the mega suppliers like Keystone.
We can help you get set up on Magento, eBay Motors, 3DCart, WooCommerce, BigCommerce, … or just about any other platform you’d like to use. Check out some of these other options we support.
We connect all of the major wholesale distributors – Keystone, Hanson, Motor State, NPW, Parts Authority, Transamerican, and others. We can also set up smaller Excel-based brands for you. Just ask if you don’t see the one you want in this list.