Strategy

Your own marketplace?

Marketplaces are really hot right now. On the freelancer sites I see daily requests to help create new ones. Marketplaces for fitness equipment, used goods exchange, health foods, and more. It makes a lot of sense because a marketplace owner […]

Strategy

Product Curation

Every store has a personality. Brightly colored kids toys, sleek and sexy swimwear, or maybe some tasty looking chocolates. When we go shopping we create an association between a niche of products and the store that sells them. The power […]

Strategy

Dynamic Pricing

Pricing is a critical part of an E-Commerce store’s strategy. Well tuned prices will bring in customers. Bad pricing will turn them away. Customers are always looking for great deals, suppliers are looking to preserve their minimum advertised prices, and […]